Some retailers are focused on expansion, while others are testing new concepts and formats. Commercial real estate owners need to make sure the mix of tenants in their properties are compelling enough to draw in shoppers, and understand how they are faring against competitors. Ben-Zvi expects its CPG customer base to continue growing as more brands, like direct-to-consumer labels, open their own stores.ĭata is the world’s most valuable (and vulnerable) resourceįor retail and commercial real estate users, “the situation ahead is going to be turbulent, and data is going to play a fundamental role in confidently navigating the changing environment and driving effective decision making,” said Ben-Zvi. The company’s CPG clients use its tools for market analysis, refining category management or promotion strategies and tracking product performance. Placer.ai’s co-founder and chief executive officer Noam Ben-Zvi said he expected the COVID-19 pandemic to be challenging as people stayed away from stores and purchased online instead.īut adoption of Placer.ai’s tech increased among several new segments, including CPG and hedge funds, and it is continuing to expand in retail and commercial real estate as companies plan ahead. Since its launch, the company’s key customers have been offline retail businesses, shopping centers, hotels and other brick-and-mortar businesses that use it to analyze foot traffic, the success of marketing campaigns and location performance. Placer.ai collects geolocation and proximity data from devices that are enabled to share that information by their users, and creates anonymized and aggregated consumer profiles. Placer.ai, a location data analytics startup, raises $12 million Series A
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